Saravanan Suyambu






PROFESSIONAL SUMMARY: Creative strategist offering a sterling experience of 24+ years generating business in fiercely competitive markets, fantastic experience in business development, Channel Sales, Distribution, Retail Sales, online sales, Commercial Operations, Customer Service and Factory Management


CAREER OBJECTIVE: Seeking challenging assignments in Senior Leadership Role and merge with a globally focused organization that will strategically utilize my existing skills while providing opportunities to amalgamate personal enrichment with professional goals.

1.    Seasoned and versatile Senior Management Professional with a unique blend in Managerial, Analytical, Functional and Qualitative skills having diverse experience in Sales & Customer Service, Product Management, Showroom Management, Retailing, online sales, Purchase, Procurement and Inventory.

2.    Possess sound domain understanding of the below industries.

Ø  Consumer Electronics & Electrical Home Appliances

Ø  Electronic Security products like CCTV, Access Controls & some Other ELV Products

Ø  Telecom Products like GSM Mobile Handsets and its accessories

And capable of establishing and setting up business units.

3.    Recognized as a hands-on result-oriented professional who can rapidly identify problems, formulate tactical plans and operational procedures, initiate change and implement effective programs in challenging and diverse environments.

4.    An all-rounder intellect blending leadership skills with sound business practices to achieve turnaround growth and position organization for long-term profitability; expert in creating sophisticated sales models and using vast knowledge of both the market and the capabilities of the product.

5.    An ambassador of change, highly successful in driving high-value revenue and profit plans, large scale cost savings, building prolific strategic alliances and improved organizational productivity and performance.

6.    Possess a strong commercial acumen in facilitating commercial operations including purchase & procurement, vendor relations; adept in creating and maintaining Management Information Systems including Market Intelligence Data.

7.    Customer focused, highly successful in building relationships with key decision makers, seizing control of critical problem areas and delivering on customer commitments.


⮚       SSG, Mumbai, INDIA                                     July 2017 till now

Trading of Consumer electronics, Home Appliances, Mobile phones and its accessories, computers and its accessories, Electronics Surveillance and many more innovative & gifting products through online and offline selling platforms.

Head of Sales & Business Development

●        Heading complete Business Operation right from Purchase, Sales, and Delivery & Service Support till Customer gets satisfied.

●        Developing the business by identifying new markets and potential clients to create the scope to sell the products.

●        Identifying new and unique products as per market demands and keep updating the products of latest and upcoming technologies.

●        Promoting the products in various online portals for online business and offline sales through distributors, dealers, corporate clients, project clients and end-users for direct sales.

●        Take care of e-commerce business by getting listed the products in various social media like Facebook, twitter, Instagram and online portals like Amazon, Snap deal, eBay, Shop clues, Flip Kart for retail and for wholesale listing the products in IndiaMart & Trade India.

●        Selling products through distributors, dealers, project clients and end users.

●        Travelling to various locations in India to promote and create new business partners.

●        Keep visiting every exhibition, seminars and events relevant to industry and keep improving and finding good vendors for quality and competitive pricing products and keep updated on the market and latest technologies.

●        Explore new business opportunities and regularly follow up with the existing and new customers to increase the business and for better deals.

●        Attend complaints & grievances.

●        Taking care of Accounting, Inventory and every required aspect of work to develop the business.


⮚       BASS, Doha, Qatar                                                             September 2014 to August 2016

BASS is a provider of High–Level Security Systems in Retail Security Solution, Building Automation, Home Automation, Fire Alarm and other Low Voltage Systems for commercial, government and industrial sectors throughout GCC.


Authorized Distributors for Samsung-Hanwha Techwin – CCTV/Access Control mainly and partnered with some various brands like Promise on storage solution, SeeTech on high end VMS solution, Sensormatic for EAS & People counting, Vanderbilt for Access Control & Intrusion alarm, Honeywell Analytics for Gas Detection Systems, Honeywell Morley for PA & Fire Alarm Systems, Sauter for BMS etc.

Sales Manager-Qatar

●        Interact with system integrators & other dealers to supply our products to their required projects.

●        Identify & appoint the correct channel partners to promote our products line suitable for Government Projects, Commercial Projects & in Retail segments.

●        Majorly make sure promoted brands are into the vendor list of consultants, so that these brands are eligible in the tenders for various projects to compete with other brands.

●        Understanding projects and the scope of supply of our products by interacting with End-users, Consultants, Contractors & System integrators to present our products portfolio and assurance of products quality and service support.

●        Organize training programs for partners to upgrade the latest technologies; operating systems & advantage of the products to make sure that they are well aware about our products thoroughly.

●        Planning & arranging the stocks as per the MOI (Ministry of Interior) guidelines for all running models to make sure that the materials are available on time for small projects & retail segments.

●        Explore new business opportunities and regularly follow up with the existing customers for more business and better deals.

Awarded Projects:

●        Msheireb Downtown Doha – Qatar

●        Sidra Medical and Research Center – Qatar

●        New Port Project (NPP32) – Qatar

●        Qatar Cool West bay

●        Tariq Bin Ziad Independent Secondary School for Boys – Qatar

●        Al Sulaiman Jewelries – Multiple Branches, Qatar

●        Viva Bahriya Towers – Qatar


⮚       Prama Hikvision India Pvt Ltd,   Mumbai, INDIA                                Oct 2009 to April 2013

A JV company with Hikvision Digital Technology Co., Ltd, which is the leading supplier of digital video surveillance products with the headquarters in China & branches in USA, Europe, Russia, Middle East & India

Regional Sales Manager-South India & Goa

●        Getting the teammates to competently collate and gather information of prospective clients in CCTV Distributor/Dealer & Systems Integrator from the allotted region through proper channels.

●        Explore new business opportunities and regularly follow up with the existing customer for more business and better deals.

●        Provide product training to Sales Team and Channel Partners on regular intervals.

●        Jointly work with the Marketing Communications Department to update the customers with new products launches, offers & software upgrades.

●        Identify and participate in various international exhibitions to exhibit new products, interact with dealers, distributors to understand their Nature of business.

●        Derive and communicate specific market requirements towards product development.

●        Market Intelligence on fingertips.

●        Frequently visiting the market to evaluate & study the performance of existing products and scope for up gradations.

●        Ensuring secondary sales to enhance primary sales.

●        Setting up targets for teammates & ensuring achievement.

●        Analyzing the reporting systems & frequent discussion and updating to the management about the performance and changes required time to time.

●        Penetrate the products in the assigned market deeply by setting up branch offices along with Customer Service center, monitoring the day-to-day business administration activities to ensure customer satisfaction.

●        Handled a team size of 35 members (Branch Managers, Sales Team, Technical Team, Accounts and administration Team)


⮚       Flora Electronics Pvt. Ltd, Mumbai, INDIA                              July 2005 – September 2009

Manufacturer & exporter of Optical Media Products i.e. audio, video compact disc & its packing products. As well as importer of DVD players, mobile phones & its accessories

Manager – Sales & Purchase

●        Competently collate and gather information of prospective clients in Audio / Video / Advertisement Media Industries & Corporate Clients all over India through proper channel

●        Explore new business opportunities and regularly follow up with them for new business and getting the best deals.

●        Execute orders to the factory and follow up until the product reached the customer with complete satisfaction and quality.

●        Actively involved in following-up for invoicing and payment; procured orders from vendor for the consumables, raw materials, machinery parts etc. required by the factory by comparing the quotation and rates of different vendors

●        Involve in importing spare parts for machinery with the manufacturers and different overseas vendors for suitable parts.

●        Coordinate through email to arrange banking documents & payments for dispatch through a specified courier and further follow-up until the parts reached the factory.

●        Successfully managed overall issues of the retailers in the assigned area to provide sales staff proper training on product and ensured that they achieved their targets.

●        Offered innovative ideas to improve showroom look & merchandising in order to attract the customer regularly.

●        Provided extensive support to sales staff and retailers to enhance growth in business and thereby achieve the sales target.

●        Handled a team of 5 members.


⮚       EROS Electricals, Dubai, UAE                                                                  May 1999 – May 2005

Distributors for leading brands like Hitachi (Consumer Electronics, Home Appliances & Air conditioner), Samsung (GSM Mobile Phones, Digital Products & LCDs), Lennox (Air conditioner), Taurus (Cooking Ranges) and Aiphone (Video Door Phones) in UAE

Officer Service – Service Centre, Spare Parts & Samsung Sales Division

●        Managed the Service Center and effectively attended the queries of the customers by understanding the nature of the complaint of the products sold out.

●        Prepared Job Cards for the defect products, handed them to concerned technicians after making a detailed summary of the product, and thereafter coordinated with the customers to inform them about the readiness of the product.

●        Attended Customers/Indoor-Technicians/Branch Offices and understood the requirement of the spares; prepared invoices of the spare parts and sold them to customers.

●        Issuing required spare parts through PTN (Parts Transfer Note) to other branches.

●        Successfully handled activities related to sales coordination

●        Handled a Team size of 5 Staffs


⮚       M/s Vijay Sales Corporation, Mumbai, India                                     May 1998 – Apr 1999

A company with Chain of Retail Outlets across India for Consumer Electronics, Mobile Phones, Home appliances & Air conditioner products of all the leading Brands

Counter Salesman

●        Attend walk-in customers, understand their requirements in terms of product and budget, guide them with their required product by demonstrating the features, and convince them with counter Sales skill to convert the inquiry into sales.

●         Keep update of various brands’ special offers advertised in newspapers by the competitors, so that if customers inquire for such an offer, we can convert them with a better offer available with us.

●        Once product sold coordinate with delivery team for delivery and collection of payment and make sure products reached safely and satisfactory to the customer.


⮚       M/s Moulds & Dies Industries, Mumbai, India                                   Dec 1995 – April 1998

Plastic Die Makers & Job workers in Injection Molding of Plastic items

Factory Manager

●        To take care of complete factory operation in terms sourcing materials for production, labor daily wages payment, customer order to deliver on time and payment to collect and deposit in the bank.

●        Keep updating the billing and payment track for every order and delivery.

●        Coordinate with customers for the receipt of the delivery and products quality satisfaction.

●        Keep updating new vendors for the best price and quality to keep alternate sources ready.


⮚       M/s ABG Shipyard Ltd., Mumbai, India                                                Sep 1994 – Nov 1995

Bulk Carrier Ship Building Company.

Purchase Assistant

●        To assist the purchase department in arranging the collection and delivery of any Bulk quantity material from a registered vendor and allocated to the transporter based on location and time.

●        To source small quantities like first aid medical kit and another requirement smaller in quantity and price.

·         B.B.A (Bachelor in Business Administration), Madurai Kamaraj University, Madurai, Tamil Nadu, India

·         Maharashtra State Board of Higher Secondary Education, Rizvi College of Arts, Science & Commerce, Mumbai, Maharashtra, India

·         Diploma in Computer Programming; Indo-German Educational Fund, Mumbai, India

·         Maharashtra State Board of Secondary School Leaving Certificate S.I.WS High School, Mumbai, Maharashtra, India




Certificate of Attendance in Customer Service & Telephone Skill

CNS Management and Consultation, UAE

August 1999 – Present


IP CCTV System Technical Training

Hanwha Techwin

May 2016 – Present


Promise Certified Professional

Promise Technology

March 2016 – Present


Sales & Technical Seminar

Samsung Techwin Co., Ltd

April 2015 – Present


Personal Details

Date of Birth                 : 26 January 1975
Sex                             : Male


Marital Status             : Married

Nationality                    : Indian




Languages Known

English, Hindi, Urdu, Marathi, Malayalam, Tamil & Arabic (Manageable)



References: Available upon Request


  • Sales & Business Development



BBA at Madurai Kamaraj University


Diploma in Computer Application at Indo German


HSC at Rizvi




July 2017 till now

Head of Sales & Business Development at SSG

September 2014 to August 2016

Sales Manager-Qatar at BASS, Doha, Qatar

Oct 2009 to April 2013

Regional Sales Manager at Prama Hikvision India Pvt Ltd

July 2005 – September 2009

Manager – Sales & Purchase at Flora Electronics Pvt. Ltd

May 1999 – May 2005

Officer Service at EROS Electricals, Dubai, UAE

May 1998 – Apr 1999

Counter Salesman at Vijay Sales Corporation

Dec 1995 – April 1998

Factory Manager at Moulds & Dies Industries

Sep 1994 – Nov 1995

Purchase Assistant at ABG Shipyard Ltd

  • Sales/Marketing
  • Updated 10 months ago

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