Lava Group
Digital Marketing Specialist
· Creating and executing paid advertising campaigns
• Researching keywords to target campaigns
• Managing campaign budgets and adjusting bids
• Tracking KPIs to see where improvements are needed
• Optimizing campaigns to improve conversion rates and return on ad spend (ROAS)
• Aligning PPC campaigns to other marketing channels
• Helping to create engaging copy for campaigns
• Researching target keywords
• Planning content to rank for the target keywords
• Auditing websites for technical and other factors
• Identifying opportunities for backlinks
• Keeping up with the latest SEO best practices
• Analyzing traffic reports and other key SEO metrics
• Communicating SEO performance with clients Digital Designer
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