E-Commerce Sales and Social Media Marketing
Job Purpose:
To promote products and services through digital channels.
Primary duties and responsibilities:
· Assist in the formulation of strategies to build a lasting digital connection with consumers
· Plan and monitor the ongoing company presence on social media (Instagram, Youtube, Facebook etc.)
· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
· Be actively involved in SEO efforts (keyword, image optimization etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels
· Provide creative ideas for content marketing and update website
· Collaborate with designers to improve user experience
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
· Acquire insight in online marketing trends and keep strategies up-to-date
Perform other duties as and when assigned
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