Digital Marketing Specialist

Job Category: / /
  • Full Time
  • Doha, Qatar
  • 6000-8000 QAR / Month

Lava Group


Digital Marketing Specialist

·  Creating and executing paid advertising campaigns

• Researching keywords to target campaigns

• Managing campaign budgets and adjusting bids

• Tracking KPIs to see where improvements are needed

• Optimizing campaigns to improve conversion rates and return on ad spend (ROAS)

• Aligning PPC campaigns to other marketing channels

• Helping to create engaging copy for campaigns

• Researching target keywords

• Planning content to rank for the target keywords

• Auditing websites for technical and other factors

• Identifying opportunities for backlinks

• Keeping up with the latest SEO best practices

• Analyzing traffic reports and other key SEO metrics

• Communicating SEO performance with clients Digital Designer

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