Digital Content Specialist (Arabic)

  • Full Time
  • Qatar

Al Maktab Al Qatari Al Hollandi W.L.L


Digital Content Specialist (Arabic)

ResponsibilitiesWithin delegated authority, the Digital Content Specialist will be responsible for the following duties:

General:

● Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms, creating inspirational, informative and engaging content.

● Plan, produce and create a program of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders.

● Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.

● Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.

● Participate in regular departmental and cross departmental progress meetings.

● Train and share knowledge with internal teams wherever possible to empower them to manage their own areas with ad-hoc support.

● Create graphics and edit photos, working with the internal design team when necessary.

Branding and Marketing

● Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.

● Utilizing SEO methods to increase site traffic.

● Monitor, analyze and report on the performance of digital channels/activities using

tools like Google Analytics, SA360 and Bing feeding back to stakeholders and using the data to inform future activities.

● Contribute to and work with relevant team and stakeholders to develop, manage and

implement the digital side of integrated marketing campaigns.

● Contribute to online branding and possibilities that lead to more conversions, based on gathered data.

Ecommerce

● Contribute to website development and optimization; identify the areas for improvement.

● Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.

Education and work experience:● Degree in field of marketing and communication or online/digital marketing or a similar field.

● Experience in creating strong, engaging content for different digital channels like social, search, web and blogs.

● A portfolio of applicable outputs.

● An understanding of SEO best practices.

● Experience with content management systems (WordPress).

Competencies:● Fluency, both written and verbal, in Arabic and knowledge of the English language is required.

● Demonstrated excellence in writing, proofreading, and editing.

● Excellent research, organizational, and time management skills.

● Ability to manage several projects at the same time and look ahead to up-and-coming events.

● Strong listening and communication skills.

● The capacity to work independently and collaboratively.

● Ability to work efficiently without compromising quality or accuracy.

● Accustomed to a project-based way of working

Special notice:● At least 2 references need to be provided;

● Evaluation of qualified candidates will include an interview

Salary package will depend on knowledge and experience.

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