Mohammad Mohsin Durrani

ABOUT MOHSIN DURRANI: www.iammohsindurrani.com

With over 24 years of experience in media industry, I am still learning & trying to be loyal & productive as much as I can. Media is the plural form of medium, which (broadly speaking) describes any channel of communication. This can include anything from Print Media, Out of Home Media, Broadcast Media & Digital Media to digital data and numerous other forms of information. Anything that can reach or influence people, including phones, television, and the Internet can be considered a form of media.

My goal is to serve my best with loyalty & sincerity towards my job, employer & the client. For me loyalty & sincerity is the most important ingredients in an overall success either as an employee, employer or a consultant. I feel proud & thankful to ALLAAH for giving me the opportunity to learn & work with International & National brands & their Owners in Pakistan, Thailand, UAE, USA & EUROPE

Serving Humanity is my Passion as a volunteer. Working for an NGO OR INGO can be a challenging activity. However, it is also the most satisfying job, in terms of, goals. If you actively work/volunteer will help you to make a positive contribution in the growth and development of the society. You can work for the cause you are most passionate about. You get a chance to build your network with influential people and bigger companies. It gives you a chance to know people with same goals as you.

ABOUT PROFESSIONAL EXPERIENCE:

OUT OF HOME ADVERTISING:

10 Years in marketing, selling & developing operational strategies in OUT OF HOME MEDIA with large format campaigns and projects in Pakistan, U.A.E & in Thailand which includes, SMF Innovative Signs, GLOBAL OUTDOORS, EMIRATES NEON UAE, CHAMPION NEON Pakistan & Regency Communications.

Founder of Pakistan’s first Out of Home Media Advertisers Association namely “Pakistan Outdoor & Media Advertisers Association”. Served as the Regional Chairman ASIA SIGN ASSOCIATION based in Thailand.  Publisher of Pakistan’s First OUT OF HOME Media Advertising Magazine namely SIGNBIZASIA International. Attended several INTERNATIONAL SIGN EXPO by ISA in various cities of USA.

PRINT MEDIA:

Pioneer in Publishing the Pakistan’s first Out of Home Media Magazine. Published after every two months with high quality paper and printing with large circulation especially during all the major sign exhibitions across the continent.

Proudly affiliated with INTERNATIONAL SIGN ASSOCIATION, SIGN ASSOCIATION OF CANDA, ASIA SIGN ASSOCIATION, FESPA & INTERNATIONAL EXPO CONSULT LLC.

SIGNBIZASIA International Magazine was based on an Information on Signage related National and International Associations, Exhibitions & News from across the Globe. Discontinued in 2009.

BROADCAST MEDIA:

Broadcast media may seem old school in this digital age. But it still has a major part to play in getting exposure of ideas, products, services, news and information out to a mass audience. Information travels along a communications network, locally, regionally, nationally and internationally. In advertising, broadcast or traditional media can give a company a competitive edge over other businesses because there’s an immediacy that makes an impact.

Broadcast Media still commands the largest share of the advertising Pie Nationwide. I proudly introduced CONTENT & PRODUCT INTEGRATION strategies in Broadcast Media Industry with the Introduction & selling of Integrated Branded Content strategy in Live RAMADAN TRANSMISSIONS, GAME SHOWS & MORNING SHOWS on GEO TV Network, 24 HD NEWS. EXPRESS Media Network, NEWS ONE & TV ONE during last 09 Years.

DIGITAL MEDIA:

DIGITAL MEDIA including, FACEBOOK, TWITTER, INSTAGRAM, LINKEDIN & YOUTUBE are the applications running mainly on CONTENT. Give them a GOOD CONTENT & they will give you productive results. Learned some unique Digital & Social media techniques & Digital Marketing Essentials from Institute of Sales Marketing UAE.

COSNULTANT:

Consultants offer advice and expertise to organisations to help them improve their business performance in terms of operations, profitability, management, structure and strategy.

With 24 Years of Media Mix experience my role as a consultant is to advise organizations on HOW TO DEVELOP PRODUCTIVE & SUSTAINABLE CONTENT depending on the advertising medium. Social, Digital, Print or Broadcast media is all about RIGHT & PROCUTIVE content.

HUMANITARIAN & PASSION:

Exploring International Associations & serving Humanity is my Passion.  Associated as Executive Member Clinton Foundation 2016-2017.  Member of UNA-USA & has attended several events in UNITED NATIONS HQ New York including AFRICA WEEK 2017 event at UN Headquarter with International Day for the Eradication of Poverty.

Also had the honor of attending the UN FOUNDATION/UNA-USA Global Leadership Dinner 2017-18 in New York recognized as one of New York’s top events, the Global Leadership Dinner is distinguished by A-list attendance representing the highest levels of the diplomatic, business, government, philanthropic, media, entertainment, and social-sectors.

Serving Voluntarily as Regional Director Northern Citizen Community Board Affiliated with ECONOMIC & SOCIAL COUNCUL OF UNITED NATIONS with Special Consultative Status. Ambassador for SDG’s for INTERNATIONAL HUMAN RIGHTS OBSERVER Affiliated with ECONOMIC & SOCIAL COUNCIL OF UNITED NATIONS with Special Consultative Status. Ambassador at Large & Advisor UN Affairs INTERNATIONAL HUMAN RIGHTS COMMISSION based in Europe. (Switzerland)