
Retail Area Manager
Location: Doha Qatar
MOHAMMED ABDUL GAFFAR
Email: [email protected]; Contact +97471741325
Address: Doha, Qatar.
RETAIL MANAGEMENT PROFILE
SUMMARY
Strategic contributor and highly motivated leader with over 19 years experience strengthening retail store visibility and awareness. Currently Area Manager of 9 stores generating sales of Saudi Riyal 324 million annually. Results-oriented professional with a talent for tracking trends, formulating methods to improve customer service, and capitalizing on new opportunities. Expert in improving financial performance by conducting inventory analyses, retaining top talent, and creating strategic operational plans. Recognized for developing and implementing projects and programs within time and business constraints in stride with enterprise direction and mission. Strong record of identifying areas needing improvement, reducing shrink, boosting sales, and decreasing operational expense. Superb communication, interpersonal, leadership and problem solving skills. Excel in challenging and deadline-driven environments.
HIGHLIGHTS
Retail management
Sales management
Business development
Team leadership
Staff development
Customer service
Budget planning and management
Store safety
Invertory control
Policy and procedure development
Visual merchandising
Revenue generation
Strategic planning
Brand management
EXPERIENCE
Area Manager
Promoted from Department manager to area manager in 2015
Champion a area region comprising of 9 stores generating Saudi Riyal 324 million in annual sales.
Improved area region performance from a negative 4% to a positive 2.5% in comp sales in only 1 year
Raised YTD sales to 4% above plan.
Developed the talent pipeline by mentoring 3 employees who became store managers with 1 being promoted to area manager.
Reduced shrink form 2.8% to 1.9%
Lowered workers compensation claims and raised employee morale.
Department Manager
Managed the 8000 sq. mtrs retail store area with annual sales of Saudi Riyal 250 million and 112 employees
Assumed leadership of the store operating at 4% below sales plan and increased YTD sales to 3% below plan.
Coached personnel in customer service, team building and merchandising techniques.
Reduced shrink from 1.6% to 1% with a downward trend
Tactically controlled costs.
Reduced workers compensation claims and boosted employee morale.
PROFESSIONAL EXPERIENCE
Universal COLD STORES (Prime Super market), SAUDI ARABIA ~ Area Manager ~ DEC 2015 – JAN 2020 About Universal Cold Stores The secret of successful retailing is to give your customers what they want: A wide assortment of good‐quality merchandise the lowest possible prices Guaranteed satisfaction with what you buy Friendly, knowledgeable service Convenient hours free parking A pleasant shopping experience
Having extensive retailing experience for more than 15 years and values incorporated by our president Mohammad Suleiman Al‐Khalaf has taken UCSTCL to high level, where we have satisfied customers with high end quality products that are available to our customers in timely manner, and quality driven employees that believe in its values and make sure we offer the best in the industry. We at Universal Cold stores provide you prime food products that are not only quality guaranteed but are offered at competitive prices, we are your friendly neighborhood store and we consider customer satisfaction to be of our prime importance, we as Universal Cold Store have been able to incorporate relations with more than 300 International and Local suppliers, have extensive coverage of over 120 Branches Universal Cold Stores purpose is to “Improve the quality of life and support the economic competitiveness of the Kingdom’s position in the global market ”. Mission is “committed to provide and produce best quality of food products to the customers and reduce the operational cost by introducing innovative methods and generate income for the stakeholders and retain excellent staff”. Universal Cold Stores Would like to continuously seek to improve customer services to ensure customer satisfaction, this is to be affirmed through, reliability, quality service and price that exceed their expectation Universal Cold Stores has also come to realize that by being efficient, quality orientated and innovative, customer response is met and good business environment is created.
› Managing motivating a team to increase sales and ensure efficiency.
› Managing Store managers, Supervisor, Salesmen and merchandisers,
› Managing stock level making key decision about stock control.
› Analyzing sales figure and forecasting on future sales volumes to maximum profit.
› Dealing with staffing issue such as interviewing potential staff conducting appraisals performance review.
› Analyzing and interpreting trends to facilitate planning.
› Resolving healthy and safety legal and security issue.
› Responding to customer complaint and comments.
› Organizing special promotion display and events.
› Touring the sales floor regularly taking to colleagues and customer and identifying or resolving urgent issue.
› Maintaining awareness of market trends in the retail industries understanding forthcoming customer initiatives and monitoring what local competitors are doing.
› Initiating changes to improve the business e.g. revising opening hours to ensure the store can compete effectively in the local market.
› Dealing with sales when required.
Key Clientele / Brand & Product Managed:
Fruit & Beverages (FMCG)
› Fruit & Vegetables: Fresh Vegetables, Fresh Fruits, Red Onion, Red Chilly, Onion, Mango, Coconut, Potato, Fresh Potatoes, Alphonso Mangoes, Ginger, Mango Pulp, Tomato, Fresh Banana, Fresh Grapes, Fruit Pulp, Apple, Green Chilly, Fresh Pomegranates, Lady Finger, Lemon, Amla Green Peas, Red Carrot, Fresh Papaya, Brinjal, Bitter Ground, Cabbage, Drumstick Vegetables, Dehydrate Onion, Etc.
› Bakery & Confectionery Product: Biscuit, Chocolate, Birthday Cake, Bakery Products, Indian Sweets, Arabic Sweets, Cream Cake, Sweets, Chocolate Cake, Milk Sweets, Candy, Sweet Biscuits, Fruit Cake, Dry Fruit Sweets, Confectionery Products, Dark Chocolate, Chocolate Candies, Cookies, Cupcakes, Bread, Toffees, Chocolate Gift, Handmade Chocolate, Wedding Cake, Mouth Freshener, Puff Pastry, Milk Chocolate, Theme Cake, Garlic Breads, Milk Rusk, Pineapple Cake.
› Cereals & Food Grains: Rice, Food Grains, Rice Grain, Basmati Rice, Pulses, Wheat, Wheat Grains, wheat Flour, Maize, Organic Pulses, Sugar, Yellow corn, Indian Basmati, Pakistani Basmati, Refined Sugar, Non-Basmati Rice, Chick Peas, Moong Dal, Soya Bean, Chana Dal, Urad Dal, Gram Flour, Parboiled Rice, Long Grain Rice, Broken Rise, Pure sugar, Maida Flour, Toor Dal, Gram Dal, Cereal Grain, Kidney Beans, Etc.
› Flavours & Aromatic: Food Flavour, Bakery Ingredients, Food Grade Chemicals, Aroma Chemicals, Emulsifiers, Cocoa powder, Bakery Flavors, Flavoring Essence, Menthol Crystal, Seasonings, Vinegar, Chocolate Flavor, Custard Powder, Food Additive, Vanilla Extract, Food seasoning, Sweetener, Food Enzymes, Ice Cream Flavors, Mint Powder, Food Preservative, Modified Starch, Natural saffron, Vanilla Powder, Nutmeg Spice, Fruit Flavor, Monosodium Glutamate, Flavoring Extracts, Indian saffron, Fruit Vinegar, Etc.
› Essential & Aromatic Oils: Essential Oils, Naturals Essential Oils, Aroma Oil, Natural Oil, Lemongrass Oil, Eucalyptus Oil, Organic Essential Oil, Basil Oil, Peppermint Oil, Citronella Oil, Aromatic Essential Oil, Pine Oil, Clove Oil, Lavender Oil, Ginger Oil, Rose Oil, Aromatherapy Oils, Palma Rosa Oil, Patchouli Oil, Jasmine Oil, Sandalwood Oil, Lemon Oil, Cardamom Oil, Ajowan Oil, Fragrance Oil, Tea Tree Oil, Cinnamon Oil, Jojoba Oil, Calamus Oil, Etc.
› Spices & Cooking Masalas: Cooking Spices, Turmeric Powder, Natural Spices, Turmeric, Spices, Black Pepper, Indian Spices, Cumin Seeds, Chilly Powder, Red chilly Powder, Coriander Powder, Garlic, Cardamom, Dry Red chilly, Mustard Seeds, Garam Masala, Chicken Masala, Dried Chilies, Salt, Tamarind, Seed Spices, Green Cardamom, Turmeric Finger, Dry Cloves, Sambar Powder, Cumin Powder, Saffron, Dry Ginger, Spice Powder, Chat Masala, Etc.
› Processed Food & Snacks: Snack Foods, Processed Food, Salted Snacks, Namkeen, Ready to Eat Food, Papad, Instant Food, Masala Papad, Instant Noodle, Frozen Food, Food Mixes, Healthy food Snacks, Breakfast Cereals, Potato Chips, Corn Flakes, chips, Banana Chips, Packed Food, Healthy Noodle, Canned Food, Pasta, Tomato Soup, South Indian Instant Food, Vegetable Samosa, French Fries, Roasted Cashew, Soya Chunks, Fryums, Spring Rolls, Vermicelli Noodle, Etc.
› Edible Oil & Allied Products: Edible Oil, Cooking Oil, Coconut Oil, Mustard Oil, Olive Oil, Castor Oil, Sunflower Oil, Soybean Refined Oil, Neem Oil, Soybean Oil, Vegetable Oil, Groundnut Oil, Palm Oil, Sesame Oil, Cottonseed Oil, Extra Virgin Olive Oil, Rice brain Oil, Almond Oil, Soya Oil, Vergin Coconut Oil, Refined Sunflower Oil, Spice Oil, Corn Oil, Fish Oil, Vanaspati Oil, Peanut Oil, Linseed Oil, Black Pepper Oil, Hydrogenated Castor Oil, Cumin Seed Oil, Etc.
› Mineral Water, Juices & Soft Drink: Fruit Drink, Fruit Juice, Beverages, Mineral Water, Drinking Water, Energy Drink, Packaged Drinking Water, Cold Drink, Mango Juice, Fresh Fruit Juice, Soft Drinks, Noni Juice, Vegetable soup, Natural Juice, Orange Juice, Fruit Squashes, Instant Drinks, Fruit Syrups, Pineapple Juice, Soda Water, Apple Juices, Sport Energy Drink, Lemon Juice, Fruit Concentrate, Healthy Drinks, Mango Drink, jaljeera Powder, Soft Drink Concentrate, Rose Syrup, Distilled Water, Etc.
› Milk & Dairy Products: Ice Cream, Pure Ghee, Dairy Products, Milk Products, Milk Powder, Milk, Butter, Cow Ghee, Fresh Cheese, Organic Milk, Curd, Skimmed Milk Powder, Buffalo Ghee, Tofu, Yoghurt, Fruit Ice Cream, Milk Shakes, Dairy Whitener, Cheddar Cheese, Chocolate Ice Cream, Flavoured Milk, Lassi, Vanilla Ice Cream, Strawberry Ice Cream, Pasteurized Butter, Whey Powder, Butter Milk, Soya Paneer, Kulfi Ice Cream, Processed Dairy Products, Etc.
› Meat & Poultry Food: Chicken, Egg, Frozen Meat, Frozen Buffalo Meat, Buffalo Meat, Poultry Eggs, Fresh Meat, Halal Meat, Emu Meat, Processed Meat, Emu Egg, Poultry Meat, Variety Meat, Frozen Chicken, Meat Products, Goat Meat, Chicken Drumstick Beef Meat, Chicken Feet, Meat Meals, Processed Meat Products, Boneless Chicken, Chicken wings, Silverside Meat, Bird Eggs, Hatching Eggs, Chicken Sausage, Mutton Sausage, Beef Sausage, Chicken Soup, Fresh chicken Leg, Etc.
› Pickles, Jams & Ketchups: Mango Pickle, Pickles, Mixed Pickle, Lime Pickle, Fruit Jam, Mango Chutney, Tomato Ketchup, Chili sauce, Sweet chutney, Tomato Sauce, Garlic Pickle, Green Chili Pickle, Vegetable Sauce, Vegetable Pickle, Vegetable Chutney, Mixed Fruit Jam, Soy Sauce, Amla Murabba Tomato Puree, Tomato Paste, Fruit Jellies, Ginger Pickles, Red chilly Pickle, Amla Pickle, Dipping Sauce, Cheese Sauce, Mango Jam, Pineapple Jam, Etc.
› Dry Fruits & Nuts: Dry Fruits, Cashew Nuts, Ground Nuts, Cashew, Almond, Peanut, Raisins, Coconut Copra, Walnut, Raw Cashew Nuts, Pistachio Nuts, Dry Dates, Copra, Groundnut Kernels, Dried Nuts, Groundnut Seeds, Dried Coconut, Dry Figs, dried Raisin, Desiccated Coconut, Almond Nuts, Golden Raisin, Walnut Kernels, Flavored Cashew Nuts, Black Raisins, Dry Apricots, Salted Nuts, dried Grapes, Green Raisin, Peanut Kernel, Etc.
› Tea & Coffee: Herbal Tea, Coffee, Green Tea, Tea, Flavored Tea, Coffee Beans, Black Tea, Assam Tea, Tea Bags, Lemon Tea, Tea Premix, Coffee Premix, Darjeeling Tea, CTC Tea, Instant Coffee, Green Herbal Tea, Organic Tea, Ginger Tea, Instant Tea, Coffee Powder, Tea Powder, Tea Dust, Cardamon Tea, Ice tea, White Tea, Instant Coffee Powder, Anti Diabetic Tea, Herbal Tea Bags, Roasted Coffee Bean, Etc.
› Marine Food Supplies: Sea Food, Frozen Sea Food, Fish Foods, Fresh Fish, Shrimp, Fish Meals, Aquatic Animals, Cuttlefish, Black Tiger Prawns, Ribbon Fish, White Fish, Dry Fish, Squid, Frozen Fishes, Lobster, Pomfret Fish, Fresh Water Fishes, Indian Mackerel, Arabic Fishes, Egyptian Fishes, Seer Fish, Live Crab, Fish Fillet, Snapper Fish, Scylla Serrata, King Prawn Black Tiger, Frozen Octopus, Canned Tuna, Smoked Seafood, Squid Ring, Reef Cod Fish, Carrageenan, Squid Tube, Etc.
› Herbal & Ayurvedic Food Supplements: Aloe Vera Juice, Amla Juice, Herbal Tonics, Herbal Supplements, Aloe Vera Health Drink, Amla Powder, Herbal Juice, Wheat Grass Powder, Herbal Dietary supplements, Herbal Healthcare Products, Ayurvedic supplements, Aloe Drinks, Natural Herbal supplements, Herbal Food supplements, Ayurvedic Food Supplements, Spirulina Tablet, Ayurvedic Brain Tonic, Memory Booster Capsules, Herbal Candy, Dry Amla, Natural Supplements, Liquid Chlorophyll, Aloe Vera Pulp Juice, Almond Sharbat, Stevia Tablets, Mushroom Products, Barley Grass, Herbal Rejuvenators, Aurvedic juice, Aloe Vera Amla Juice, Etc.
› Tobacco & Tobacco Product: Tobacco, Chewing Tobacco, Flavored Tobacco, Mini Electronics Cigarette, Pan Masala, Tobacco Zarda, Electronics cigarette, Tobacco Leaves, Cigarettes, Tendu Leaves, Cigar, Smokeless Tobacco, Indian Cigarette, E-cigarette Refill Liquid, Flavored Cigarettes, Herbal Cigarettes, Health E Cigarette, Snuff Products, Nasal Snuff, Hookah Charcoal, Raw Tobacco Leaves, Hookah Tobacco Paste, Shisha Molasses, Clove Cigarette, Filter Cigarette,Etc,
› Gaur, Gaur Gum & Gaur Gum Powder: Guar Gum, Guar Gum Powder, Gum Powder, Guar Gum Splits, Xanthan Gum, Guar Splits, Indian Gum, Natural Gum, Gum Arabic, Printing gum, Corrugation Gum Powder, Gum Ester, Gum Karaya, Cassia Gum Powder, Gum Acacia, Gum Olibanum, Food Grade Guar Gum powder, Tragacanth Gum, Tamarind Gum, Tamarind Gum Powder, Tara Gum, Sesbania Gum, Etc.
› Cold Storage & Warehousing Services: Cold Storage Rooms, Cold Storage Service, Refrigeration Service, Refrigerated Warehouses, Bulk Storage Facilities, Prefabricated Cold Rooms, Vegetables Cold Storage,Multi Commodity Cold Storage, Cold Storage Consultant, Fruit Storage Service, Controlled Atmosphere Storage,Mortuary Cold Rooms, Temperature Controlled Warehousing, Blast Freezing Service, PUF Cold Storage,Cryogenic Storage Service, Industrial Cooling Service, Chemical Storage Service,Cold Storage Installation Services, Etc.
FUCOM LLC (Geant Hypermarket), Dubai – UAE ~ Department Manager ~ Sep 2008 – Jul 2014
Company’s Profile: Fu-com is part of Group Casino – one of the world´s largest French hypermarket chains. Geant is an embodiment of the best local adaptation of International standards in retailing. Designed on the pattern of best outlets of Europe and covering approximately 13000 sq. mtrs, with average 40 customer checkout counters and about 300+ staff members, the Hypermarket carries an average of 65000 Product lines which include food, grocery, apparel, house ware, consumer electronics, beauty care, etc.
Accomplishments:
› Rated as Best Senior Department Manager for 2 consecutive months
› Distinguished for consistently accomplishing monthly targets in the range of AED. 500,000 to 600,000
› Winner of Manager of the Year Award
Job Profile:
› Cater to products related to Fast Moving Consumer Goods & Heavy Household Department of Ibn Batuta Mall, Dubai, UAE
› Groom/ mentor team members in enhancing client satisfaction and business generation through qualitative service delivery. Evaluate sales figures and prepare sales forecasts to enhance profitability
› Maintain updated records of sales figures for evaluation of data and preparation of forward plans
› Manage various administrative aspects related to recruitment of potential staff and conducting performance appraisals
› Organize training and development sessions for team members based on identified training needs
› Coordinate with various support teams in maintenance of stocks and management of inventory
› Restructure business strategies based on collated market intelligence on competition and other market trends
› Ensure compliance to quality, customer service, health and safety parameters in day to day business operations
› Involved in resolution of health & safety/ legal & security issues including reported customer complaints
› Collaborate with local media and organize various promotional events to generate organizational awareness
› Participate/ chair meetings. Update team members on business performance, new initiatives and other related issues
› Interact with customers and team members for prompt resolution of reported issues with potential business impact
› Involved in sales & inventory management of various kinds of Laptops (HP, Compaq, Acer, Packed Bell, Dell, Toshiba, Samsung, Asus, Apple Mack, BenQ, Bluesence, Lenovo), Desktops and other IT accessories, photographic and mobile gadgets
› Managing motivating a team to increase sales and ensure efficiency.
› Managing Supervisor, Salesmen and merchandisers,
› Managing stock level making key decision about stock control.
› Analyzing sales figure and forecasting on future sales volumes to maximum profit.
› Dealing with staffing issue such as interviewing potential staff conducting appraisals performance review.
› Analyzing and interpreting trends to facilitate planning.
› Resolving healthy and safety legal and security issue.
› Responding to customer complaint and comments.
› Organizing special promotion display and events.
› Touring the sales floor regularly taking to colleagues and customer and identifying or resolving urgent issue.
› Maintaining awareness of market trends in the retail industries understanding forthcoming customer initiatives and monitoring what local competitors are doing.
› Initiating changes to improve the business e.g. revising opening hours to ensure the store can compete effectively in the local market.
› Dealing with sales when required.
Education
- 10/07/1996 to 28/07/2000
Bachelor of Engineering at Khaja Banda Nawaz college of Engineering
Experience
- 12/12/2015 to 13/01/2020
Retail Area Manager at Univbersal cold store
Universal COLD STORES (Prime Super market), SAUDI ARABIA ~ Area Manager ~ DEC 2015 – JAN 2020 About Universal Cold Stores The secret of successful retailing is to give your customers what they want: A wide assortment of good‐quality merchandise the lowest possible prices Guaranteed satisfaction with what you buy Friendly, knowledgeable service Convenient hours free parking A pleasant shopping experience
Having extensive retailing experience for more than 15 years and values incorporated by our president Mohammad Suleiman Al‐Khalaf has taken UCSTCL to high level, where we have satisfied customers with high end quality products that are available to our customers in timely manner, and quality driven employees that believe in its values and make sure we offer the best in the industry. We at Universal Cold stores provide you prime food products that are not only quality guaranteed but are offered at competitive prices, we are your friendly neighborhood store and we consider customer satisfaction to be of our prime importance, we as Universal Cold Store have been able to incorporate relations with more than 300 International and Local suppliers, have extensive coverage of over 120 Branches Universal Cold Stores purpose is to “Improve the quality of life and support the economic competitiveness of the Kingdom’s position in the global market ”. Mission is “committed to provide and produce best quality of food products to the customers and reduce the operational cost by introducing innovative methods and generate income for the stakeholders and retain excellent staff”. Universal Cold Stores Would like to continuously seek to improve customer services to ensure customer satisfaction, this is to be affirmed through, reliability, quality service and price that exceed their expectation Universal Cold Stores has also come to realize that by being efficient, quality orientated and innovative, customer response is met and good business environment is created.
›- 09/09/2008 to 14/07/2014
Department Manager at Geant Hypermarket (Fucom LLC)
FUCOM LLC (Geant Hypermarket), Dubai – UAE ~ Department Manager ~ Sep 2008 – Jul 2014
Company’s Profile: Fu-com is part of Group Casino – one of the world´s largest French hypermarket chains. Geant is an embodiment of the best local adaptation of International standards in retailing. Designed on the pattern of best outlets of Europe and covering approximately 13000 sq. mtrs, with average 40 customer checkout counters and about 300+ staff members, the Hypermarket carries an average of 65000 Product lines which include food, grocery, apparel, house ware, consumer electronics, beauty care, etc.- 02/02/2007 to 02/o9/2008
Showroom Manger at I Max E zone Western LLC
I MAX E ZONE Western International LLC, Bangalore – India ~ Showroom Manager ~ Feb 2007 –Sep 2008
Company’s Profile: ‘I MAX E ZONE’ the name synonymous with innovation, quality and performance is the front runner of consumer electronics and home appliances for more than 20 years. I MAX EZONE has grown to the proportion of a global player with thousands of products in the categories of entertainment, kitchen appliances and personal gadgets and has made its strong presence in the Far East, CIS, Africa and SAARC countries. Guided by the philosophy of excellence in quality and supported by a team of professionals, I MAX E ZONE has always been successful in forecasting the customer needs and surpassing their expectations.- 02//02/2002 to 03/01/2007
sales supervisor at Slous Informatics
Solus Informatics, Hyderabad – India ~ IT Sales Supervisor/ Sales Executive ~ Feb 2002 – Jan 2007
Company’s Profile: Solus Informatics strives to be a leading company related to computer accessories in the region providing quality hardware products to the customers.
Job- 01/01/2001 to 01/01/2002
sales Executive at Neha Information Technology
Neha Information Technology, Hyderabad – India ~ Sales Executive ~ Jan 2001 – Jan 2002
Company’s Profile: Neha Information technology strives to be a leading company related to computer accessories in the region providing quality hardware products to the customers.
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