Neena Varghese

Neena Varghese
Digital Marketer
Dedicated Digital Marketing professional with over 7+ years of experience executing online marketing
strategies. Experience includes managing Google ads for several clients. Ready to help team achieve company
goals. Excellent reputation for resolving problems and improving customer satisfaction. Skilled in adapting to
new situations and challenges to best enhance the organizational brand. A self-starting highly motivated individual looking jobs in Qatar.
+91 8547393827

Kochi

[email protected]

WORK EXPERIENCE

Team Lead – Digital Marketing
MWT Global Academy Pvt Ltd, Kerala, India
03/2023 – Present

 Developed paid client ads for use on diverse social media platforms, achieving good number of quality leads
per ad.
 Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and
promote brand awareness.
 Collaborated with team to investigate critical SEO- related issues and provided impactful solutions.
 Leads multiple projects of team size 5. Mentoring team members.
 Domain: Education, Healthcare, Recruitment

PPC Analyst
MWT Technologies, Kerala, India
04/2019 – 03/2023

 Executed tests, collected and analyzed resulting data and identified trends and insights to achieve
maximum ROI in paid search campaigns.
 Developed paid client ads for use on diverse social media platforms, achieving good number of quality leads
per ad.
 Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and
promote brand awareness. Liaised with clients during pre- sales work and throughout active campaigns.
 Integrated marketing plans with brand campaigns to drive brand to demand.
 Proofread and edited client content to alleviate errors and improve overall quality. · Created customized
marketing materialsto increase product awareness.
 Created content strategies for digital media
 Recommended changes to website architecture, content and linking to improve SEO positions fortarget
keywords.
 Collaborated with team to investigate critical SEO- related issues and provided impactful solutions.
 Maintained Google Webmaster Tools accounts and monitored for crawling and indexing issues.
 Incorporated XML sitemaps, robots.txt files and 301 redirects tofacilitate search engine spidering, crawling
and indexing.
 Domain: Education, Healthcare, Recruitment, Logistics, Saas

SEO Analyst
Aabasoft Technologies India Pvt Ltd, Kerala, India
05/2016 – 03/2019

 Performed ongoing keyword discovery, expansion and optimization to increase organic search
footprint and drive relevant site traffic.
 Analyzed SEO outreach goals and presented findings to marketing director.
 Researched and analyzed competitor website and advertising links to gain insight into new strategies.
 Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
 Collected and analyzed Web metrics such as visits, time on site and page views per visit.
 Helped clients develop website portals and social media pages to promote businesses.
 Researched and implemented search engine optimization recommendations in accordance with
development methodology. Maintained knowledge of current market trends and algorithm updates of
top search engines.
 Collaborated with editorial and marketing teams to drive SEO in content creation and content
programming.
 Developed and implemented quality link-building strategies.
 Domain: Education, Saas, Matrimony, Finance, Trading & Cryptocurrency, Movie & Event Online Marketing

SEO Executive
ISPG Technologies Pvt Ltd, Kerala, India
03/2015 – 04/2016
 Developed and implemented quality link-building strategies.
 Domain: Healthcare

EDUCATION
Msc Computer Science
BPC College Piravom
2014, Mahatma Gandhi University (MGU)

Bsc Computer Science
Swamy Saswathikananda College Poothotta
2012, Mahatma Gandhi University (MGU)

REFERENCES
Name: George Vinoy
Relation: Husband
Contact Number in Doha: +974 3392 4327