SUMMARY
A Performance Marketer with +65 million in Sales, I specialize in Omni-channel Performance
Marketing through platforms like Meta, TikTok, Snapchat, Email, and Google Ads. Complemented
by skills in Digital Marketing, Data analysis, CRO, Media Planning, Creative Direction and Ad
Copywriting.
PROFESSIONAL EXPERIENCE
Performance Team Leader
Nov 2023 – Present
Led a 8-member performance marketing team to exceed client KPIs through data-driven
strategies, daily performance audits, and cross-channel budget reallocation.
Manage campaigns for diverse industries ( e-commerce, Services), delivering +25 Million in
sales with a high growth rate and client satisfaction.
Enhanced team workflow efficiency by +50% and campaign strategies by introducing new
tools and systems.
Freelance
Jan 2020 – 2023
Executed performance marketing campaigns across Egypt, North Africa, and GCC markets,
tailoring strategies to regional trends and audience behaviors.
Managed to achieve +20% growth for key clients exceeding the KPI’s with +40 Million in sales.
Worked with diverse niches ( Cosmetics – Fashion – Tools & Equipment – Marketplace
Professional Services )
PORTOFOLIO
My Portfolio on Google Drive
SKILLS
Performance Marketing
Digital Marketing
PPC Advertising
EDUCATION
Analytical Skills
Data-Driven Thinking
CRO (Conversion Rate Optimization)
Ad Copywriting
Creative Directing
AI Tools
Technical Diploma in Electronics and Nuclear Energy Technology
Nuclear Power Technology Advanced school in Matrouh.
Sep 2017 – AUG 2022
ADDITIONAL INFORMATION
Languages:
English : Professional Proficiency
Arabic : Native
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