STELLA MUKHAYE WASILWA
P.O. BOX 1753-00100, Nairobi
www.linkedin.com/in/stella-wasilwa-24815154
LANGUAGES
English-Advanced proficiency
EDUCATION BACKGROUND
● Online Marketing and Virtual Assistance Training- Ajira Digital online platforms Feb-March 2022
● Master of Science in Marketing – Kenyatta University; 2016 to 2024
● Diploma in Sales and Marketing – Nairobi Institute Of Business Studies; 2009 to 2011
● Diploma in Customer Service – Nairobi Institute of Business Studies; 2006
● Bachelor of Science in Horticulture – Jomo Kenyatta University of Agriculture and Technology; 2003
● Kenya Certificate of Secondary Education – Lugulu Girls High School; 1994 to 1998
PROFESSIONAL COURSES
Certificate of Proficiency in Insurance
WORK EXPERIENCE
Customer Success Manager
Hashting Solutions Ltd- Nov 2022- Date
Operations and Account Management Responsibilities:
Utilize the Hashting platform to create and program effective marketing campaigns for our clients.
Ensure accuracy and attention to detail during the setup process to deliver seamless campaign
Create and configure dashboards and reports to track the performance of ongoing campaigns for our clients.
Provide regular updates to clients and internal stakeholders based on the campaign data.
Manage the daily processing of clients’ redemptions from the platform, ensuring timely and accurate payouts.
Maintain transparent communication with clients regarding redemption processes.
Prepare and raise estimates and invoices for clients’ projects, adhering to the company’s billing procedures.
Collaborate with the finance team to ensure proper documentation and payment tracking.
Build and maintain strong relationships with clients, serving as the main point of contact for their needs and queries.
Proactively identify opportunities to upsell or cross-sell additional services to existing clients.
Handle the preparation of Electronic Tax Register (ETR) receipts for clients, ensuring compliance with local tax regulations.
Oversee the recording and filing of the company’s monthly expenses, maintaining accurate and organized records.
Management and Business Development Responsibilities:
Assist the directors in various operational tasks to facilitate the achievement of the company’s strategic goals.
Collaborate with project teams to provide operational and administrative support, ensuring project success.
Prepare comprehensive proposals for potential clients, highlighting the company’s capabilities and services.
Deliver compelling presentations to clients, showcasing the value of our solutions.
Take responsibility for the company’s property, including laptops, phones, and marketing materials, ensuring proper usage and maintenance.
Work closely with Activation Managers to provide support to brand ambassadors during campaign activations.
Part-Time Sales Consultant(Standard Reseller)
Hanmak Technologies-July 2022-November 2022
● Identified strategies of selling ERP and IHMIS software
● Build and maintained good and lasting client relationships
● Created compelling sales pitch and carrying out professional presentations to clients
● Recommeded company products to clients while ensuring client requirements are met.
● Promoted of company products.
Business Development Executive
ZedAfrica Ltd: April 2022-June 2022
● Researched to aid in developing new product lines and opportunities
● Worked closely with the team members to determine new sales approaches
● Build solid business relationships
● Maintained a pipeline of sales administration
● Managed sales goals, planned, forecasted, and maintained both short-term and long-term business development plans
● Made calls, setting meetings, and doing presentations with prospective clients
● Wrote reports and recommended products suitable for clients.
Sales and Administration Manager
Zali Systems; January 2017 to December 2021
• Devised strategies and techniques necessary for achieving sales targets.
• Mapped potential customers and generating leads for the organization.
• Ensured that products of Zali Systems are known by potential customers
• Maintained and improved customer relationships with current and potential customers.
• Ensured customer complaints were resolved on time
Key Achievements
● Successfully received business from Mbagathi County Hospital for Hospital Management System, Sacco System
● Successfully received Bulk SMS business from Bungoma County
Sales Representative
Nyayo Tea Zones Development Corporation; November 2014 to July 2015
● Established and maintained relationships with current and prospective customers
● Researched sources for developing prospective customers and for information to determine their potential.
● Made telephone calls and in-person visits for presentations of companies products.
● Developed clear and effective proposals and quotations for current and prospective customers.
● Analyzed market potential and determine the value of existing and potential customers to the organization.
● Kept abreast with market conditions, competitive activity, advertising and promotional trends.
● Expedited the resolution of customer problems and complaints
Key Achievements
● Successfully introduced a new product, Chabo Tea in the market. (both tea leaves and loose tea), increasing sales by 20% in Nauru region and establishing 5 new routes
Financial Advisor
British American Insurance; August 2012 to October 2014
● Identified clients investment objective and risk profile to be able to propose a strategy to solve clients financial needs.
● Built rapport with the clients and provided relevant information about the products and services of the company.
● Determined which financial products are suitable for clients needs and circumstance
● Presented the products in a structured professional way-face to face.
Key Achievements
● Successfully onboarded 8 new customers to Education Policies and saving Schemes
● Attended various seminars on product knowledge and how to sell
KEY SKILLS AND COMPETENCIES ACQUIRED
● Supervisory/ Leadership skills, sales skills
● Strategic Management, relationship management
● Distribution Management
● Competitor Analysis, Marketing Analysis
● Marketing
● ICT competence and digital marketing
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