Mohamed Sali


Business Development Manager
Location: India

Permanent Address No.43 Balaj Nagar Melpattambakkam Cuddalore District Tamil Nadu 607 104




·         Over 27 year experience in modular furniture industry.

·         Sales motivation, negotiating skill and selling new product concept.

·         Presentation skill, territory management, maintaining sales network.

·         Excellent communication and coordination with other department heads.

·         Preparing annual forecast business development budget.

·         Brand image creating among architects, consultants and PMC.

·         Market research through industry contracts, publications, and trade events.

·         Prepare proposals and specifications, arranging in-house workshop session.

·         Build a positive approach with clients.

·         Technical and commercial negotiation meeting participating with sales team.

·         Organize sales presentation for clients and offer best products solutions.

·         Closely follow up with sales operations team to cover their sales target.

·         Keeping project and all related processes running smoothly.

·         Ability to solve any conflicts that arise and minimize potential risks.

·         Capacity of maintaining an appropriate relationship with customers and ensure that the project results are comprehensible to management.

·         Providing leadership and right direction for the sales/project team.

·         Hold and regular sales progress meetings, manage conflicts and crises tasks. Monitoring project progress and success: assess risks and hazards to the success of the project and take appropriate measures for avoidance.

·         Attending corporate HR meetings and creating sales/project management plan.

·         Excellent written and verbal communication skills.

·         A vast experience on handling of large scale projects.

·         Writing reports and feedbacks to management.

·         A good amount of knowledge on space planning layout.


PG Diploma in Computer Applications (PGDCA) – Barathidasan University Trichy, India.

Master of Science (M. Sc.) – Madras University Chennai, India.

Bachelor of Science (B. Sc.) – Madras University Chennai, India.

Bachelor of Science in Computer Applications, certified by Morningside Evaluations & Consulting at New York. Certificate can be produced upon request.


Operating System            : Windows XP, Novell, XENIX, MS-DOS

Internet Tool                     : Outlook Express, MS Outlook, Photoshop, CorelDraw Application Software      : AutoCAD2012 & MS Office


Age & DOB                          : 56 Year (15/07/1965)

Place of Birth                     : Melpattambakkam 607 104 India Passport Number            : T3542121

Place of Issue                    : Chennai Expire of passport                         : 24/03/2029


COUNTRY WIDE PROJECT EXECUTED: India, Saudi Arabia, Iraq, UAE, Sri Lanka & Qatar


VOYAGE FOR BUSINESS: Saudi Arabia, UK, Jordan, Iraq, UAE, Qatar, Hong Kong, China, Sri Lanka, Singapore and Malaysia.



Zitting n Seating (ZNS) – Zou Zou Limited, Hong Kong
Country Manager – India Market (June 2019 to May 2020)


Appointing dealers and coordinating for establishing showroom for all major cities. Creating product brand awareness and generating sales in the market.

Conduct in-house product training for all dealers.

Managing all key accounts clients whose are regularly giving business.

Go with dealers’ sales team for technical and commercial meeting whenever required.

Keeping business contact with A+D communities on regular basis.

Office System W.L.L. Doha Qatar

Business Dev. Manager (Jan 2016 to Feb 2019)


Responsible for driving new business, sales targets and acquiring new customers

Timely execution of all sales activities leads, campaigns and referrals.

Set appointments, listen to customer needs and sell most appropriate product. Researches and understands prospects before making the call.

Keep up-to-date on products and competition.

Attend relevant industry and partner conferences, tradeshows and networking events.

Managing all key accounts clients whose are regularly giving business.

Handle all type of Government and private tenders for FF&E, Carpet, Vinyl and demountable partition. Attend techno & commercial meeting with clients.

Attending & coordinating all kind of suppliers meeting for promoting their products.

Identifying opportunity in field I assigned and also create demand in the product and meet client requirements by effective use of my experience.

Ensuring the quality and performance of the product during supplies to customer to maintain the good relationship with the customers

Furniture: UniFor, KI, Wilkhahn, Uffix, Dellarovere, Codutti, Versalink & Sunon

Demountable Partition: UniFor, Intact, Halumm & Adams Srl.




Artwright Group, Malaysia AHB Marketing Sdn Bhd.
Country Consultant – India Market (July 2014 to July 2015)


Appointing dealers and coordinating for establishing showroom for all major cities. Creating product brand awareness and generating sales in the market.

Establish a healthily relationships among Architects/Consultants/PMC Conducting in-house product training for all dealers’ member.

Go with dealers’ sales team for technical and commercial meeting whenever required.

Kept track and regular follow up for both all business inquires and on-going projects.


POSH Office Systems (International) Ltd. Hong Kong (Acquired by Herman Miller Inc., USA)

Country Representative – India Market (Sep 2009 to May 2014)


Managing dealers account and establishing strong relationships among themselves. In-house product training conducted to handle their day-to-day work independently. Go with sales team for technical and commercial meeting whenever required.

Kept track and regular follow up for both all business inquires and on-going projects. Support extending to reach their sales target and anticipating more volumes.

Build and leverage relationships with internal business teams: Sales, Marketing and Product Development. Prepare and deliver communications to various audiences including end user level and President Level.

Manage all aspects of project: costs, timeline, issues/risk management and quality.

Maintain goodwill of customer during service period and promotes the sales of the company’s products. Deal directly with customers on product and service problems.


Al Reyami Furnishings Dubai, UAE
Project Coordinator (Sep 2008 to Sep 2009)


Communicate with foreign suppliers and local sub-contractors to get price quote for large scale project. Prepare preliminary budget offer with approval of higher management.

Review subcontractors price quotation, supplier’s proforma invoice and orders. Review execution drawing, layouts for better execution in successful way.

Review schedules and related reports to the project.

Frequent communication with foreign suppliers for any technical issues related to the project. Coordinating with Operations Manger, Project Engineer, Junior Engineer and Site Engineer .

Managing project close out documents and reviewing project reports.

Coordinate with Design People for preparing actual executing drawing as per clients’ suggestion. Liaising with technical team people to make sure BOQ and project schedule are prepared as per drawing.

Review the impact of consultant comments on shop drawing and RFQ.

Furniture: Faram, UniFor, Uffix, Ora, archiutti, Styloffice, Sinetica & Rockworth

Seating: Okamura, Interstuhl, Benel, Genexco, Patra, Merryfair, Bristol, Lijiang Seating and Tailee

Raised Floor: Nesite Spa, Solidfeel, Rhino and ZT Floors

Flooring: Armstrong PVC & Linoleum, Carpet: Desso/Milliken/Object/Cge, Engineered Hardwood Flooring

Storage: Fireking, Bisley, Uchida and Steeline


Al Raja Furniture Riyadh, Saudi Arabia
Product Specification & Project Planning (Dec 1992 to Aug 2008)


Handled entire project activities from conceptual planning, feasibility studies through layout.

Have measured success in client satisfaction, commitment to provide best project coordination, design and follow up of all types of project.

Handled different types of assignments as management expected.

Management of Space Planners for prepared shop drawings per customer’s requirement. Supervised schematic drawings using latest computer aided drafting software and listed out bill of materials as per proposed furniture layout.

Other responsibilities include managing project schedules, project loads and project management at planning and designing phases, from inception to completion.

A good amount of organizational and technical information skill, strong interpersonal and project progress report preparation, in addition to regular business correspondence with foreign suppliers.

Liaise with project and sales department for preparing project schedule and execution drawings at mobilization stage.

Excellent knowledge of teamwork like preparing project schedule required for implementation of all shop drawings, follow-up the project, supervising installation site if necessary.

Furniture: HNI/Allsteel, Project Office Furniture, Frezza Srl, Artwright Malaysia and Steeline China

Fabric & Leather: Interface (UK), Natuzzi Srl, Ashley (USA)

·         Qatar Foundation

·         QP District

·         Qatar University

·         Medical College University

·         Qatar National Musem

·         Adobe Systems India

·         AXA Business Solutions

·         Barclays

·         Bharathi Infratel

·         British Council Division

·         CDG Boeing

·         Cannon India

·         Ford India Pvt Ltd.

·         Google

·         Hunter Douglas

·         ITO HQ

·         Johnson & Johnson

·         Pernod Ricard

·         Mercer India

·         ONGC HQ

·         RBS Bank

·         Symantec

·         Wells Fargo India

·         Zoho Corporation

·         M/s. Emaar, UAE

·         ETA Star Group UAE

·         Majid Al Futtaim, UAE

·         Royal Saudi Air Force (RSAF)

·         Saudi Arabian National Guard (SANG)

·         Royal Saudi Navy Force (RSNF)

·         Saudi Telecom Co. (STC)

·         Ministry of Defense and Aviation (MODA)

·         British Aerospace (BAe)

·         Tornado Sustainment Military Program (TSP)

·         Joannou & Parakevaides (SA) Ltd. (J&P)

·         US Army HQ (Coalition Force HQ) – Iraq

·         King Faisal Hospital and Research Center (KFRC)

·         Ethihad Etisalat Co, (Mobily)

·         King Saud University (KSU)

·         King Abdulaziz City for Science and Technology (KACST)

  • Sales/Marketing
  • Updated 2 years ago

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