QATAR 974-77886646 , [email protected] , 44 Years
Certified Professional in FMCG Sales & Marketing offering 21-year career distinguished by commended performance and proven results.
Experience in handling Modern Trade, General Trade, and Wholesale market in UAE & Qatar & Ecommerce
Exposure in managing categories from Personal Care, Home Care, Ice-cream, Confectionaries, Food
Expertise in driving Top line & Bottom-line
AREAS OF EXPERTISE
Budget Planning & Execution
Recruitment & Training
E-Commerce
BDA & Joint Business Plan
Key Account Management
Retail Management
CATMAN & Perfect Store Management
P & L Management
Channel Development
Distributor Management
Digital Marketing
PROFESSIONAL EXPERIENCE
Founder (’Aug 21 – )
JUSTASK ONLINE GROCERY LLP – INDIA
Founded and launched Ecommerce Grocery Startup which is a part of industry market size of USD 3.95B in India
Division Manager (’Feb 19 – July 21)
ABUISSA MARKETING & DISTRIBUTION – QATAR
Lead & Manage the TOPLINE and BOTTOM LINE of 4 Divisions & reporting to General Manager
- Head the country sales operation for brands like NIVEA, FINE, CREME21, NANA & Leading brands in PERFUMES & COSMETICS generating annual turnover of QAR.150M
- Manage & Meet the Budgeted Top line for each Brand and Division
- Plan & Achieve the Budgeted Gross & Net Margin by Brand & Division
- Lead & close the BDA across all retail accounts for the entire group
- Negotiate and lead the entry of new Agencies/Brands as a part of Group Business Development
- Drive & Lead the Distribution and Market Share objectives of each brand
- Lead the recruitment of manpower pertaining to sales operations
- Head the internal training program for the new & existing sales team
Sales Manager – Modern Trade (’Jun 17 – Jan 19)
ALMANA & PARTNERS WLL – QATAR
Lead & Manage the Modern Trade Sales Operations of Unilever division & reporting to Country Manager
- Lead & Manage the monthly and annual Topline budget for the modern trade channel generating annual turnover exceeding QAR.140M
- Lead & close the BDAs for the retail accounts in alignment with Brand & Category objectives
- Plan & Execute the Shopper Marketing & other BTL Promotional activities across the accounts to achieve the category value drivers
- Lead & Execute JBP with each account in alignment with Customer, Category & Shopper objectives
- Lead & Execute CATMAN & PERECT STORE projects across the accounts
- Analyze, Lead & Execute the Key Financial & Operational metrics for each account like Market Share, Cost Of Doing Business, OSA, SOS etc
- Lead the internal training program for the new & existing sales team alignment with Unilever objectives
Manager – Sales and Distribution (All Channels) (’July 15 – May 17)
UNITED FOODS COMPANY (PSC) – UAE
Accountable for driving GROWTH and PROFITABILITY of all LOBs and Categories in the region.
Key Performance Indicators:
Sales Operations
- Heading the overall sales operations through designing and implementing Channel wise short & long term strategies to meet category wise and channel wise objectives.
- Responsible for closing the BDAs of all Key Accounts of the regions which includes Lulu,AuhCoop,AlainCoop,KM Trading,Dhafra Coop,Baniyas Coop,Fathima Group.
- Negotiating and finalizing National and Tactical level promotions across KAs
- Drive Account wise and Category wise growth by evaluating Customer Scorecards quarterly and subsequent corrective long term and short term strategies.
- Drive the Distribution and Coverage objectives of each category in the Traditional and Wholesale channel.
- Meet the Inventory and CVFOT objectives through optimal utilization of warehousing and logistics
Financial Operations
- Manage the profitability of each channel through monitoring and controlling Pricing Policies, Credit Terms, Market Returns, Product Assortment. Promo non Promo mix through various tracking methods like TMI sheets, Customer Scorecards, Ageing Reports ,FCS reports etc.
Area Sales Manager –Modern Trade (Dec’10 – Jun’15)
IFFCO Distribution LLC – UAE
Recruited to manage the growth and profitability of leading brands in edible FMCG categories, responsible for improved market penetration by incorporating effective short and Long term strategies.
Key Result Areas:
Sales and Business Development
- Leading the overall sales operation which involves conceptualizing and implementing sound business strategies for accomplishment of yearly sales and Growth target and Profitability of each category.
- Driving sales efforts involving effective Promotional activities, OSA, SOS, Product awareness for growth and profitability.
- Evaluating performance and monitoring sales and marketing strategies, listing of new SKUs as a part of rejuvenating the category growth & monitoring and implementing 100% distribution of the same.
Financial Operations & Processes
- Oversee financial operations including Overdue and Market Returns, Pricing management & monitoring promo v/s Non promo Ratio and ROI across the categories.
Customer Service
Effectively using Client Relationship Management to expand recurring business.
Assistant Marketing Manager (0ct’09 – nov’10)
Gyma Food Industries LLC – UAE
Key Results:
Exclusively responsible for all aspects of functions related to Dried Fruits and Nuts Category (contributing 60% of turnover) & supporting the Marketing Team in devising & effectuating competitive sales programs/strategies,ATL/BTL activities to achieve set goals.
Key Account Supervisor (Aug’04 – Sep’09)
Al Aqili Distribution – UAE
Key Results:
Responsible for all aspects of functions related to major key accounts like Carrefour, Spinneys, Geant, Hyper Panda, Union Coops, Lulu
Key Account Executive (Jan’03 – July’04)
MMI (Consumer Division) – UAE
Territory Sales Incharge (Aug’01- sep’02)
Gillette India Ltd – India
EDUCATION & CERTIFICATION
Master Of Business Administration – Bharathiar University, India (2001)
Executive Program in Sales and Marketing – Indian Institute of Management (IIM), Calcutta, India, (2009)
Post Graduate Diploma in Brand Management – ICFAI, India (2008)
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