Social Media Specialist

Key Responsibilities:

• Social Media Strategy: Create and execute social media marketing strategies to meet brand objectives and drive business growth.
• Content Development: Develop, manage, and deliver engaging content for social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Graphic Design: Utilize basic graphic design skills to create eye-catching visuals that accompany social media content.
• Community Management: Monitor social media channels for brand mentions, comments, and inquiries. Respond promptly and professionally to maintain positive brand reputation.
• Analytics and Optimization: Analyze social media performance metrics and use insights to optimize campaigns and improve reach, engagement, and conversion rates.
• Competitor Analysis: Conduct competitor analysis to identify market trends and stay ahead of industry changes.
• Industry Trends: Stay updated with social media trends, emerging platforms, tools, and best practices. Make recommendations for incorporating new strategies or channels into the marketing mix.
• Advertising Campaigns: Manage social media advertising campaigns, including targeting, budgeting, and optimization.

Requirements:

• Proven experience as a Social Media Specialist or similar role.
• Proficiency in basic graphic design tools.
• In-depth knowledge of digital marketing trends and best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills to measure and report on the success of social media strategies.

Job Tags: Social Media Specialist